Genting Dream, Genting Hong Kong’s inaugural ship to operate out of China, is set to sail in November 2016 from its homeport Nansha Port, Guangzhou, offering two- to five-night cruises to Hong Kong, Da Nang and Halong Bay in Vietnam, as well as Sanya in Hainan province. Operation for its sister ship World Dream will reportedly kicks off in late 2017.

Genting Hong Kong, which is listed in both Hong Kong and Singapore, is a global investment holding company engaged in cruise and cruise related operations, as well as leisure, entertainment, and hospitality activities. In a move to expand its business in the highly competitive Chinese cruise market, Genting Hong Kong bought Crystal Cruises in May 2015 and now plans to further expand over the next three years, aiming to become the world’s most-awarded luxury cruise line.

“As wealthy travelers from China emerge as the dominant force in the travel industry, we see great opportunities in delivering them our luxury services.” said Edie Rodriguez, president and chief executive officer of Crystal Cruises, “Crystal Cruises expects its share of Chinese travelers to double from 2% in 2015 to 4% in 2016.”

China’s cruise industry, which began services only after 2005, is mostly dominated by foreign operators, which provide more than 90% of the services in the Chinese market, according to the China Cruise and Yacht Industry Association.

The potentially huge Chinese cruise market has already attracted other global cruise operators, expecting to boost their services in the Chinese cruise market, including the British- and American-owned Italian cruise line Costa Cruises and Royal Caribbean International, which have both expanded their local offerings in recent years. Walt Disney might also consider operating a ship in China, providing its Shanghai Disneyland opening goes well.